Add a low CPA channel to your advertising mix. Prelaunch a new product by leveraging your customer's network. Gather's tiered referral programs are a great fit for both lead-gen or sales.
Gather activates the peer-to-peer channel with automation and personalisation.
For every £1 spent on email marketing, the ROI is £42, according to the UK Data & Marketing Association
Increasing ad costs. Changes in CAC and LTV.
Typically, the higher the price, the lower the conversion rates.
Continuing the story from Social Media to the website to email brings familiarity and drives conversions.
Some of your visitors may give you their email address so they're not interrupted again. They are likely to translate to low quality subscribers with low open rates.
When a visitor receives a pop-up too early or if it isn't relevant to their page expectations, they are likely to click back to Google. This is known as pogo sticking.Pogo sticking is known to impact your SEO efforts.
When a visitor lands on your article, they are engaged in the content; their intent at the time is to get the information they want. They are less likely to subscribe when interrupted with an opt-in form.While pop-ups usually convert at ~2.5% (which is higher than embedded forms), 97.5% of visitors wouldn't respond to them.
