Reach High-Value Audiences for your Lifestyle Brand

Unlock High Returns & Collaborate with Ease

Gather's CoAudiences helps you increase ROAS, by unlocking partner-channels and extending your audience reach to high-value consumers.

How it Works

How we Make Commerce Partnerships Easier

CoAudiences Directory

The CoAudiences directory showcases advertising brands that offer revenue share to partners, as well as perks for partners' audiences.

Access the Directory
  • Browse the directory and filter by category

  • Learn about revenue-share levels and audience perks

  • Submit a CoAudiences request to partner with a brand

  • An incoming request for a partnership can be activated with your approval

Easy Access to Partner Promotions

Allocate promotions for your partners to syndicate to their audience. Access your partners' promotions with ease.

No need to export discount code CSV files.

Gain insight into promotion performance.

Access the Directory
  • Create an exclusive promotion for your partner to access. A promotion can include discounts or credit, and can be linked to your checkout.

  • Pass on perks to your audience, by accessing your partner's promotions, including discounts and credit.

  • Release payments or rewards to your partners on success.

  • De-risk coupon leakage, especially with high value discounts, by automatically allocating one-time-use codes

Post Purchase Experience

The post-purchase experience is a high engagement part of the customer journey.

This is where you can delight your customer with a value-add offer or a gift.

A post-purchase CTA converts at a comparatively high rate.

Access the Directory
  • Enable a post purchase CTA on the CoAudiences platform. The CTA is embedded as part of your site's post-purchase experience.

  • Customers can redeem their offers on your partner's site.

  • The Gather CoAudiences platform manages attribution.

1-Click Subscribe

Advertising on email is an effective way for audience cross-pollination between partners.

We make it as easy as a click for a customer to opt-in to a partner's list.

Access the Directory
  • Customers can opt-in to a partner's database with 1 click.

Personalised Layer

The Gather Personalised Layer is an interface served on your website.

Unlike a pop-up, it is a sidebar consisting of cards, that are personalised to the visitor.

Access the Directory
  • Read your visitor's cues, like a shopping assistant.

    Personalise the CTA to your visitor

    Enable continuity in personalised messages across channels

    Nurture prospects and increase conversions

Customer Results

Our customers have achieved

50

%

Onpage opt-in rate at partner destination page

7

%

Of a brand's customers who learn about a partner offer opt-in to receive it

CoAudiences offers a high conversion channel, to an audience that has demonstrated purchase intent.

Implementation Examples

Gift with Purchase

Loyalty Program Perks

Membership Partner Perks

Opt-in value-exchange

Bundled Partner Offers

Newsletter Partner Ads

Request a Brand Listing in the CoAudiences Directory

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