Marloe Watch Company
Marloe's unique timepieces attract a great community of customers and fans. Utilising a tiered reward structure, Marloe's referral program has demonstrated great returns.
Learn about Marloe's strategy and results with Gather below.
Challenges & opportunities
Marloe has enjoyed a growing, fan-like, following on social media. Examples like a 1000+ member fan group on Facebook, and influencers who produce brand-related content on Youtube, were all signalling great brand equity.
The team at Marloe were keen to create a brand community program that would provide member benefits as well as augment new customer acquisition.
This would diversify acquisition channels and offer less reliance on costly advertising.
Marloe wanted to avoid discounting as much as possible. Buying a premium watch tends to be a once-in-a-while experience, so there is less of a business case for discounts on future purchases.
Provide brand community benefits
Acquire customers through the peer-to-peer channel
Avoid discounting as Advocate rewards
Gather's Approach
Given Marloe's business model and objectives, we worked closely with the team to design and implement a customer referral program and rewards system. Our approach included the following aspects
A tiered approach enabled rewards that were attainable for customers, as well as ambitious rewards for influencers.
Introductory offers for newly referred customers took the form of discounts on their first purchase.
Gather's flexible rewards engine enabled the differentiating between rewards for advocates and rewards for referred friends.
Industries and Verticals
Unlock Peer to Peer Advertising
For DTC Ecommerce
Activate a new revenue channel through your customers' communities. A customer-to-customer referral program offers a high ROAS channel.
Launch a new DTC product with a milestone reward system that drives repeat referrals.
For Retail Ecommerce
Make your retail the go-to for your customers by providing incentives that drive repeat purchases.
Facilitate the opportunity to give their friends unmatched introductory gifts making your retail brand a no brainer.
For Publishers
Drive newsletter growth with a milestone lead-based referral program.
Activate your highly engaged readers' communities with a membership referral program for your paywalled content.
Results
Over a period of 6 months, Marloe has achieved the following results with their Gather enabled referral program
~
11
X
Return on Gather investment
Advocate to Referral Success Rate
~
27
%
With both technology and strategy, Gather unlocked a high ROAS peer-to-peer channel for Marloe
Customers & Partners
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